MSCHE/ACOE Self Study

government and media relations and special events. The vice president serves as the executive director of the OCNY and is a voting member of its Board of Trustees. The VPIA is chief spokesperson for the College and oversees the design, writing and printing of all institutional publications and media relations materials. Other members of this office are the director of the annual fund, associate director of development and a senior staff assistant. Two new staff members (Associate Director of Institutional Advancement and Administrative Associate) will be hired in the coming year to accomplish additional fundraising and administrative responsibilities. The table of organization for Institutional Advancement can be found in Appendix F-20 or http://www.sunyopt.edu/about/instadv_vp_office.shtml. Recent Fundraising Efforts In spite of challenging economic times, through the OCNY the College has been successful and consistent at setting and meeting fundraising goals. A grants program, annual Gala and fund, and gifts from individual donors, including parents of students and alumni, have raised an average of $903,358 annually from 2004-2010 (please see Appendix F-21). In an effort to maintain and expand this amount, an Associate Director of Development was hired in 2007 to focus on grant writing. Fundraising efforts are overseen by the OCNY, a 501c 3 organization. Institutional fundraising and grant activities are reviewed on an ongoing basis, both from a programmatic, as well as a fiscal, standpoint. Fundraising plans are developed in concert with faculty and staff, and have a direct correlation to the College’s five-year strategic plan “A Shared Vision,” initiated in 2008. OCNY Trustees, as well as SUNY Optometry faculty and staff, review funding priorities and develop grant proposals for particular projects in concert with Institutional Advancement staff. Additionally, prior to the end of the fiscal year (July 1-June 30), faculty and staff have the opportunity to request grants from the OCNY. Typical projects for which OCNY-allocated grants are made include: The Vision and the Promise: The Campaign for SUNY College of Optometry The College has entered the quiet phase of its major gifts campaign, The Vision and the Promise: The Campaign for SUNY College of Optometry . The campaign will be announced to the public at the March 18, 2011 Eyes on New York gala that will also commemorate the 40 th anniversary of the College and the 55 th anniversary of the OCNY. In December 2009, Dr. William C. Folsom, Jr. a Trustee of the OCNY and longtime supporter of the institution, made an irrevocable pledge of his estate, currently valued at $2 million. The College received notice of a $100,000 bequest in July 2009, which is to be used to establish a scholarship endowment upon receipt. To date (12/31/10), a total of  student scholarships (Strategic Plan Goal 1.8)  indigent patient fund (Strategic Plan Goal 4.2)  equipment

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