Microsoft PowerPoint - Philpott Nov 2010 [Compatibility Mode

Progress Toward Strategic Plan Goals

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Goal 1.8: To attract and enroll highly qualified students for the professional program. 3. Director of Admission and Marketing A. Hire a new Director of Admission and Marketing who will be primarily responsible for the overarching recruitment plan to bring to SUNY College of Optometry a highly qualified and diverse student body, including students with high leadership potential, students from diverse backgrounds, and international students. Using historical data and measuring current trends, the VPSA and the Director of Admission and Marketing will create specific metrics that will be used to measure the College’s admissions process at various points in the enrollment funnel. The Director will also create an integrated and comprehensive marketing and communication strategy, and synthesize marketing intelligence into actionable objectives. The VPSA and/or the Director of Admission and Marketing will take an active role in the National Association of Medical Minority Educators (NAMME) in order to attract and retain a greater number of ethnically diverse students at the College in Fall 2011. Progress : Mr. Gui Albieri hired and will begin work on November 15 th . B. C. D.