MSCHE/ACOE Self Study

Area for Further Development  The ongoing fiscal crisis in New York State will require the College to creatively manage its resources while continuing to pursue its strategic goals * Parts of MSCHE Standard 3 are addressed in both Sections D and F. E. Student Admissions and Services ACOE Standard VI; MSCHE Standards 8, 9 & 12 Student Admissions and Retention and General Education (MSCHE 8 & 12) Professional (OD) Program 6.1 There is a systematic process that results in the admission of a qualified student body. Goal 1.8 of the Strategic Plan is “To attract and enroll highly qualified students for the professional program. ” The responsibility for the identification and recruitment of potential applicants for the professional program resides within the Office of the Vice President for Student Affairs (VPSA). Reporting to the VPSA are the director of financial aid, registrar, director of admission and marketing, admissions assistant, minority recruiter (CSTEP coordinator – see page 70) (Goal 1.10) and a staff assistant. The entire staff of the office has been involved in recruitment and admissions activity regardless of their primary title. The administrative structure of Student Affairs can be found at http://www.sunyopt.edu/about/stuaff_vp_office.shtml and Appendix E-1a. Curriculum Vitae of the professional staff (VPSA, director of financial aid, registrar and minority recruiter) are given in Appendices E-1b, E-1c, E-1d, E-1e and E-1f, respectively. The newly created position of director of admission and marketing was filled on November 15, 2010. This position reports directly to the VPSA and is primarily responsible for the overarching recruitment plan to bring to SUNY College of Optometry a highly qualified and diverse student body, including students with high leadership potential, students from diverse backgrounds, and international students. The director is expected to develop an integrated and comprehensive marketing and communication strategy; create key assessment metrics and reports; and synthesize marketing intelligence into actionable objectives. He/she will also lead an effort to create targeted approaches for distinct market segments and, accordingly, develop and distribute recruitment materials in print, electronic, and web-based formats. Additionally the director will provide ongoing training of the Admissions Committee; revitalize the admissions visitation and College tour program; arrange off-campus visits by College faculty and alumni who promote and advise prospective students about the profession of optometry;

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