Eyes on New York - Reframed Journal
PRIORITIZING PATIENT TRAFFIC
DRIVING PATIENTS TO VSP NETWORK DOCTORS
VSP ® is committed to ensuring a strong member base to support a steady stream of patients to your practice. Here are just some of the ways we help drive patient traffic:
• Through unique offers, VSP patients can select from a variety of high-visibility consumer brands such as: Nike, Calvin Klein, bebe, Gucci, Maui Jim, and Bausch + Lomb. • Premier Program bonus and special offers highlight additional ways for VSP patients to maximize their benefits with brands like ZEISS, CareCredit, Unity ® , SunSync ® , Eyeconic ® , Unity BioSync ® and more!
• Targeted member communications such as welcome emails and the EnVision monthly newsletter. • Savings and discounts on eyewear to drive patients to practices like yours. • Mention of the vsp.com Find a Doctor Directory in all member communications—connecting VSP members to network doctors.
Did You Know?
9 10 out of will return to the same Premier Program practice VSP patients
80 % Prefer private practice
While other vision care companies send their members into their owned retail locaitons, VSP directs members into private practice because 80% of members have reported they prefer private practice.
Annually, 28M emails and 1.5M direct mailers are sent to VSP members to highlight the value of the Premier Program, and to encourage them to visit practices like yours for their eye care and eyewear needs. We’re proud to share that 9 out of 10 of your VSP patients say they will return to the same Premier Program location. 1
+ 3 M Patients
of total revenue goes back to doctors $
More than 3M patients access the VSP Find a Doctor Directory monthly. 2 With the newly launched Online Appointment Scheduler, patients can easily find your practice and schedule their exam.
86% of the VSP revenue goes back to doctors in the form of reimbursements and other support. 3 No other managed eye care company invests more in private practice than we do.
1. 2019 Annual Patient Satisfaction Survey. 2. vsp.com Find a Doctor Directory average from July 2019 – April 2020. 3.Based on direct payments to doctors, payments to labs on behalf of doctors, and operating costs for direct support services to doctors.
©2020 Vision Service Plan. All rights reserved. VSP and Eyeconic are registered trademarks, and Experience More is a trademark of Vision Service Plan. Unity, SunSync, and Unity BioSync are registered trademarks of Plexus Optix, Inc. All other brands or marks are the property of their respective owners. 87719 Explore and maximize the opportunities of the Premier Program today vspproviderhub.com
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