CourseCatalog 2021-2022

Fourth Year Courses at SUNY Empire State College • HCLM 7005 Strategic Corporate Communication and Inter-professional Collaboration

This course explores corporate communication as a strategic area of healthcare management. The effectiveness of corporate communication is largely determined by the development of an optimal balance between a coordinated, centralized perspective and a network of flexible, decentralized operatives. This balance is vital for keeping communication programs and activities consistent throughout the healthcare organization and aligning corporate communication goals with strategies both internally and externally. The course also focuses on increasing the capacity to integrate communication channels including social media, branding, visual communications, and health and crisis communications.

Combined OD/MBA in Healthcare Leadership The MBA program at SUNY Empire State College requires a minimum of 42 credits. Students who complete the Advanced Graduate Certificate in Optometry Business Management (18 credits) would be required to complete an additional 24 credits for the MBA. To learn more about the program, please visit: https://www.esc.edu/graduate-studies/graduate-degrees/business-programs/mba-healthcare-leadership/ Required Courses

• HCLM 6005 - Mastering Leadership in Healthcare Organizations • HCLM 6010 - Analysis of Healthcare Markets and Health Policy • HCLM 6015 - Health Information Management and Informatics* • HCLM 6020 - Healthcare Economics* • HCLM 6025 - Healthcare Financial Management* • HCLM 6030 - Quantitative Methods and Healthcare Operations Management *Assessment Exams Available Required Capstone Courses

• HCLM 7010 - Evidence-based Decision Making in Healthcare Organizations • HCLM 7015 - Strategic Executive Leadership for Healthcare Organizations Sample Electives SUNY Optometry • Optometric Practice in a Changing Health Care Environment (CEP-321SA) – SUNY Optometry • Public Health (CEP-310SA) – SUNY Optometry SUNY Empire State • Case Studies in Bioethics (HCLM 6045)

• Healthcare Marketing Services (HCLM 6055) • Governance and Trusteeship (HCLM 6085) • Health Legal and Regulatory Affairs (HCLM 6050) • Healthcare Accounting (HCLM 6035)

• Healthcare Quality, Compliance and Risk Management (HCLM 6060) • Strategic Communication and Inter-professional Collaboration (HCLM 7005) • Human Resource Competencies in Healthcare (HCLM 6070) • High Performance Leadership (HCLM 6065)

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