Accreditation Council on Optometric Education

• Develop engaging clinical, research and public service programs for faculty, staff and students that emphasize collective purpose and institutional mission. • Build a diverse and inclusive community by implementing the recommendations of the 2017 Diversity and Inclusion Master Plan. • Provide leadership opportunities and develop succession plans for major areas of the College.

Goal 7. Promote the growth and development of all members of our community

• Increase professional development opportunities for faculty and staff. • Continue to recruit and retain talented individuals that enhance the College’s ethnic, cultural and experiential diversity.

Effective Foundational Support

Goal 8. Attract the brightest and most motivated students with demonstrated leadership potential • Enroll a highly qualified, diverse and engaged student body that will contribute to a vibrant community. o Increase awareness of the optometry profession among health care advisors and prospective students through continued development of pipeline programs o Continue to improve the quality of all application/admissions stage experiences o Continue to make leadership potential, civic engagement and reflective thinking explicit criteria for admission to the professional program • Insure the affordability of the Doctor of Optometry degree program. o Maintain competitive tuition and fees while keeping graduate debt below the national average for schools and colleges of optometry o Identify and increase scholarship opportunities for incoming and enrolled students • Further develop recruitment strategies to better attract and enroll underrepresented minority (URM) and economically disadvantaged students to bring the College’s URM enrollment profile in line with that of medical schools nationally. • Develop effective communications strategies for attracting and engaging prospective students. o Capitalize on digital media to attract and enroll prospective students o Allocate resources toward high yield and strategically important markets and reach to secondary and tertiary markets through a mix of traditional, digital and armchair recruitment initiatives o Highlight alumni success stories in recruitment programs o Recruit and retain alumni to serve as admissions ambassadors to reach out to prospective students

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